IQOS It arose from the teamwork of more than 1,000 scientists and engineers at an international level, based on a corporate strategy that seeks to completely eliminate cigarettes.
As Andrzej Dabrowski, CEO of Philip Morris Mexico, assured, with this they are marking a fundamental change in the tobacco industry to build a smoke-free future.
Currently, 30% of the company’s global income comes from this type of product and, by 2025, the goal is to exceed 50%.
What are the characteristics of IQOS?
When lighting a cigarette, the tobacco burns at very high temperatures; Unlike this process, the advanced patented technology of IQOS (HeatControl™ Technology) manages to heat the tobacco to a controlled temperature, guaranteeing that there will be no combustion, that is, that it will not burn.
At first, it might seem that its operation is similar to that of a vape, however, the differences go much further.