- A few days ago, the arrival of UFL was announced, a new soccer video game on the market
- The company behind UFL is called Strikerz Inc. and it comes with a slogan that seems to go directly against FIFA: “Free to Play, Fair to Play”
- Stealing a slice of the cake from EA Sports and Konami will not be easy
A few days ago, prior to Gamer’s Day, the arrival of UFL was announced, a new soccer video game on the market that promised to be the competition for FIFA and eFootball.
At that time, nothing was known, even the title of the video game, only its existence and an image that slipped onto social networks was known. Now we have more details about it.
For many years, the soccer video game market has been dominated by two giants, EA Sports and Konami, with FIFA and Pro Evolution Soccer respectively, both starring in a great battle to see which is the consumer favorite.
For this 2021, we will no longer see a new edition of Pro Evolution Soccer (PES), but of eFootball, Konami’s new bet that seeks to give an important blow to this year’s FIFA that comes with fewer licenses, but with some interesting content that have already been revealed.
At this point, no one imagined that a new video game would enter the ring. Although there are some alternatives in versions for mobile devices, the truth is that they do not pose any threat to the two giants.
However, anything is possible, and now the launch of UFL, the new soccer video game presented at this year’s Gamescom, has been made official.
The company behind UFL is called Strikerz Inc., which comes with a slogan that seems to go directly against FIFA: “Free to Play, Fair to Play.” Some users consider these words to be directed at the FIFA Ultimate Team feature, which has become a model of “Pay to Win” and has had some very controversial episodes.
Entering a market largely dominated by a giant like EA Sports is not easy, and even less if we take into account the issue of licenses. In that sense, UFL has nothing to fight against FIFA, since the EA Sports video game is the one with the most official and exclusive licenses.
This aspect has even been one of the main issues in the war between FIFA and what was previously PES, with Pro Evolution Soccer becoming important licenses, something that now, under the name of eFootball, continues to replicate and is, somehow way, the only chance you have to dispute the stage to EA Sports.
Without a doubt, it will be a great challenge for the UFL to dispute the terrain that, for years, the other two have conquered. So far, the only thing we have of this new video game is the trailer, of which important details for gamers are not appreciated, such as the gameplay, but it also does not reveal if there is any commercial alliance with an important player behind it.
So, for more information, we will have to wait. What Strikerz Inc. did reveal is a sponsor. It is about a soccer team called Hashtag United, a club created by British youtuber Spencer Owen and who currently plays for the Isthmian North Division in London.
The club itself made it known on its social networks, where one of its players wears the official Hashtag United shirt with the sponsorship at the head of the UFL.
Stealing a piece of the cake from EA Sports seems very complicated; Will UFL be able to consolidate itself in the market?
? So these are the works of art our boys will be wearing from Sat…
Home, Away or both?
– Hashtag United (@hashtagutd) August 25, 2021