German supermarket chain lidl It has just launched in our country the so-called “anti-waste bag” at a single price of three euros. This bag contains a set of fruits, vegetables and vegetables suitable for consumption, but which do not meet aesthetic standards considered suitable for sale to the public.
They are popularly known as “ugly” fruits and vegetables, which may show some physical damage in their appearance and which, traditionally, large distributors and merchants discard to avoid visual rejection by the consumer. This practice has been causing the waste of tons of food that do not have more defects than purely aesthetic ones, or minimal damage that does not imply a reduction in their nutritional or sanitary quality.
In recent years there has been an increase in awareness of this problem, both from environmental and humanitarian associations and from the community itself. European Unionwhich has campaigns underway to reduce some scandalous waste figures.
It is difficult for large companies, which are the cause of much of the problem, to take effective measures to reduce this food waste, but Lidl also wants to involve its customers, thus also offering a cheaper alternative to acquire staple foods, such as fresh vegetables.
This bag has already been in the testing phase for several weeks in 30 stores in Canary Islandsand given the good reception of the measure, giving way to more than 20,000 kg of products that would have ended up in the trash, it has just made the leap to the rest of the country.
The anti-waste bag is made of resistant recycled and recyclable cardboard, and contains an indeterminate number of fresh fruits and vegetables in different varieties, depending on the center and the day. All products must be suitable for consumption without health risk, even though they may have suffered some small damage without affecting its quality.
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In addition, Lidl puts on sale the products of leftover bakery the day before at 50% discount or a reduction additional on the last day of expiration of fresh food from the fridge, such as meat, dairy products or fish.
Photo | lidl
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