Chief Executive Officer
Capital Impact Group
For David Fleitman, Chief Executive Officer of Grupo Impacto Capital, the marketing industry has always been very important in his life.
The leader, who comes from a family of publicists, pioneers in urban bus advertising in Mexico and who has extensive experience in the area of foreign marketing, highlights that it is key to always have a vision of the future of the environment and the needs of society. and the industry to be able to promote the most assertive strategies that are consistent with what the community and the consumer are experiencing.
“Today, it is essential that campaigns contain emotions and are highly original in order to stand out among thousands that seek to impact consumers and be remembered,” he says.
In this sense, the marketer with more than 15 years of experience at the head of the business group, has managed to position his brand as leaders at the national level in the advertising media managed by the group. Likewise, he explains that this success is due to the fact that behind the campaigns is the correct planning and implementation of an entire team.
“I always say that 50 percent of the success of a campaign is knowing how to choose the communication channels of the target audience well, but that percentage is useless, if your message, which is the other 50 percent, is not clear, creative and impressive”, he asserts. Given the current panorama of the economy in Mexico and the world, the specialist maintains that in the market, brands and media must be very strategic in order to adjust their annual plans and budgets to achieve their objectives.
Based on his expertise and witnessing various changes in the industry, he adds that with his clients it is a priority to establish an annual marketing plan where the strategy and communication channels are very clear. For his part, the chief executive acknowledges that this year is also full of various marketing trends such as the digitization and automation of marketing campaigns, the evolution of traditional media towards digital environments and the implementation of omnichannel strategies.
Finally, he adds that it is important to have strong ethics and be transparent with consumers, since trust is a key factor in building long-term relationships.
“Always be up-to-date with trends, without neglecting the moment that society is experiencing so that the advertising campaigns that are carried out are adequate and relevant”