- Index hide3 Stress management allows better practices to be achieved in its approach to the consumer and the strategists behind this matter.
Studies like the “Health and well-being at work” reveal the causes behind stress.
gallup projected the increase in stress that has been recorded over the years.
Stress management allows better practices to be achieved in its approach to the consumer and the strategists behind this matter.
Figures from a study of betterfly explains that living in stress is a constant for 67 percent of women mexican, so 81 percent of them listen to music; 75 percent watch content on streaming and 32 percent meditate. The opportunities in marketing appear in this medium.
“Offering a platform of health and wellness benefits that rewards healthy habits by providing the possibility of generating a social impact, makes a difference in organizations by improving the experience of employees in organizations,” he explained. Lucas Melman, Country Manager of betterfly Mexico, about the condition of talent in Mexico and the opportunity for the private sector to make changes, given the insights revealed in the study.
The causes of stress
In a study titled “Health and well-being at work” the causes behind stress were realized and it was detected that the main reason in this condition is the volume of work for 60 percent; 27 percent said that personal relationships and family were the cause of stress and 26 percent considered that their lifestyle was the cause of their discomfort.
Given these results and in comparison with the study of betterfly He notices an important trend and that is the ability to understand what works in the market and what is worth discarding.
Let’s think about resources such as those that explain how they seek to get out of the stress condition and that is that if we look at the first figures, the streaming it has become a major distractor from how interesting it plays.
“The services of streaming they had the highest television audience share for the first time in the history of the United States last July 2022, according to data published by Nielsen. Of
Of the total time television was watched, 34.8 percent was not streamed (Netflix, Amazon Prime, YouTube), while 34.4 percent was cable. Free-to-air television accounted for 21.6 percent of the total,” he explained. Juan Carlos Cabrera Lelo de Larrea, WiFi Business Development Director – CALA in Cambium Networks.
The reaction of women to stress, consuming streaming as a way to reduce it, is one of the many aspects that exist when studying the effect of stress on consumption, as we saw in the health contingency, when stress motivated hoarding of products as a measure to reduce the fear of confinement and eventually run out of consumer products.
Live the experience in your own flesh
Addressing stress not only allows marketers to better study consumer opportunities based on trends, it is also important to see how the teams of these professionals experience this condition.
Workfront revealed that 25 percent of marketers interviewed in this study said they felt stress from their work, which gives us an idea that stress can be understood not only in team management, but also in brand capacity.