If you are looking for a package, container or packaging for your product, you cannot miss a world-class event called Expo Pack to be held at Expo Guadalajara from June 13 to 15, 2023.
There will be more than 700 companies with machinery and equipment in action! In addition to three international pavilions: Italy, Germany and the United States. There you will also find machinery manufacturers from Latin America, specifically, from Guatemala, Costa Rica and Colombia.
Among the main speakers you will be able to meet Luiza Adelita de Andrade, director of packaging for Private Labels at Walmart. To Lizeth Manriquez, packaging manager for kraft Heinz Mexico. And to Elisa Gutiérrez, vice president of operations at Casa Herradura.
PMMIthe Association for Packaging and Processing Technologies, is the organizer of Expo Pack in Jalisco, a market that is of great interest because 20% of food production nationwide occurs in that state.
Celia Navarrete, general director of Expo Pack, points out the most interesting topics in the packaging industry: machinery replacement, innovation, automation and digitization, nearshoring (transferring part of your production to third parties), sustainability and circular economy. All in order to have better processes and products.
Regarding packaging trends -Celia mentions the following-: sustainable bags, single-portion packages, pre-packaged value-added proteins, packaged and bagged vegetables, and bags for each piece of bread.
The best recommendations for entrepreneurs
At Emprendedor.com we ask the representatives of different chambers and the most important associations that will be present at the event for their best advice. Expo Pack in Guadalajara Jalisco.
- Any company can innovate when we talk about a process issue
“For example, if you make a cardboard box in a different way, it is a great opportunity. Entrepreneurs must be alert to changes in their local environment so that they see how they are incorporated from a very specific niche and from there they can scale up,” advises Pedro Alcalá, general director of the Mexican Association of Corrugated Cardboard Manufacturers (Amexiccor). .
- You don’t want to compete with Samson
“First of all, I would recommend to any entrepreneur who likes the food industry not to want to compete with La Costeña, for example. Do not go to the generic product. Canned chilies is a much more than mature market. So what the small producer has to look for is that specialization. That your product is different. And you don’t want to be La Costeña on the first day. It is a long-term career”, says Jonás Murillo, general director of the National Chamber of the Canned Food Industry (Canainca).
- Expo Pack is for all innovators and entrepreneurs
“What is the greatest value? Being able to have in the same meeting point everything that is trends and machinery. The new generation of entrepreneurs will be able to see the best processes and award-winning products. They will know the market and find their differentiating factor and the added value for their products”, says Celia Navarrete, general director of Expo Pack.
- The great advantage of entrepreneurs
“The great innovations in this world started in a garage; not in a huge plant. Not necessarily what you have is weaker. In reality, the great advantage that entrepreneurs have is the enormous flexibility to do what they want”, affirms Jorge Maquita, general director of the Mexican Association of Containers and Packaging (Amee).
- Two Concrete Opportunities for Small Businesses
“The first is specialization through graphic arts design for the packaging industry. For this you have to be certified; know what the rules and requirements are. At Canagraf we take them by the hand. The other great opportunity is that thanks to technology, projects can now be carried out with the number of pieces that entrepreneurs require”, explains Irazú de la Cruz, vice president of the National Chamber of the Graphic Arts Industry (Canagraf).
- In the end we cannot be experts in everything
“You have to undertake what you are an expert in; and get closer to the people who are going to help you with everything else. For this reason, there are chambers, associations and a lot of groups that can support you”, indicates Katya de la Fuente, head marketing of IFT Mexico Section, which is a strategic extension of the Institute of Food Technologist (IFT).
At Expo Pack you can also be close to the National Association of the Supplements Industry (Anaisa) and the National Association of Producers and Distributors of Purified Water (Anpdapac). In short, a select group of personalities that will help you define and materialize the packaging that best suits your product so that you can enter the market, now!