The agrotourism It becomes more important and generates new opportunities to boost the economies of the area and create jobs as well as promote greater consumption of local products.
What becomes an opportunity to improve the value proposition for tourists that create memorable experiences and benefits the entire ecosystem.
Why is agrotourism more popular?
It is becoming more and more attractive for those who live in cities to escape the routine and choose destinations that bring them into contact with nature. In this sense, the businesses linked to agrotourism that have always had their own charm are favorites for international national tourists.
If you are with the idea of creating a venture inspired by agrotourism, be it a restaurant, a hostel, a lodging, a agrotourstrade in products from the area, among others, take into account the following recommendations to take into account.
1. The traveler is your client and one of its pillars is to link nature to the place where they go
Your market focuses precisely on it. Therefore, if your business is that of a rural hotel or restaurant where part of this experience is being in contact with the crops, livestock or farm.
2. Give priority to the views that the visitor goes through during their experience in the different activities
What represents an important value to maintain that experiential connection (sounds of nature, natural aromas, regional foods, natural juices).
3. The experience is lived at all times
Remember that an agrotourism venture cannot be a task in itself, but must be linked to that of agriculture, forestry, livestock or related activities.
This means that in the first place there must be one of these activities already existing, which represents the main activity (also in terms of revenue).
4. Take into account whatever your business is linked to agrotourism, that this market generally seeks to find balance in various aspects
A sustainable agriculture with high quality standards, whether its products are organic or low toxic to the environment and promote good practices of sustainability and environmental protection.
5. Integration is fundamental and part of the attraction of agrotourism is to see how people live in a rural environment and learn about the culture of the area
People arrive eager to learn and although they seek to disconnect from their reality, they seek that connection with nature. So, what better than a person to show you the agricultural field, farm or livestock and its cycles.
6. A key point that marks the beginning and great end of the trip
In the agrotourism what can never be missing is to give some correct indications to the future traveler. In general, the farms, farms, and cattle ranches are in somewhat hidden places, poorly signposted and surely some path will have to be crossed. A map with all the coordinates is essential and it is always recommended to travel by van.
Angelo Pinasco CEO at Empresa Agroindustrial La Punta SAC, a company dedicated to the cultivation and export of hass avocado and w murcott mandarin. He is CEO and founder of Agroturismo Perú SAC. He participates as director of Prohass, an association that promotes the consumption of Peruvian avocados in the world.