The cybersecurity It is vitally important to safeguard the data of any company, however, some of them did not have the expected results or did not care enough. Today we will show you 5 times brands have survived cyber attacks.
We currently live in a world where even the most common accessories have been involved in technology, demonstrating our constant dependence on it and resulting in an increase in cyberattacks over the years on all types of devices, platforms, databases, etc. According to information from the UN, it is estimated that there is one of these attacks every 39 seconds, however, some suffer more than others (depending on the data available). The Organization of American States (OAS), in Latin America and the Caribbean, the cost of a cybercrime is around 15 billion dollars and 30 billion dollars in 2017.
Because in this world digital we use technologies daily, more and more companies choose to increase their cyber security and avoid suffering cyberattacksHowever, this has not worked out all that well for some brands.
5 times brands have survived cyberattacks
Big trademarks have come to be cyber attack victims They have had to invest millions of dollars to eradicate their mistakes, however, the damage of the brand was recorded in history. These are 5 brands that managed to survive cyberattacks.
Formula 1 and the attack on its application (2021)
ESPN mentions that Formula One had an attack last July, where hackers gained control of its application and sent two alerts in the process, causing users of said app to receive two notifications hours after qualifying for the Grand Prix from Austria. The first message said “Foo”, and the second “Hmmmm, I should check my security… :)”. F1’s statement in the face of these attacks was:
“Our investigation confirms that this targeted attack was limited to the Push Notification Service.”
“We will continue to investigate, review and improve security measures, but, at this time, we have no reason to believe that customer data was accessed during this incident.”
Fortunately, this situation did not pass over.
PlayStation Network (2011)
During 2011 some of the functions for PlayStation users were affected for about a month, causing 77 million accounts to be offline for 23 days. Subsequently, the company was forced to pay a fine of a quarter of a million pounds to the Information Commissioners Office (ICO) of the British government, as a result of its bad security measures. Sony reported that these 23 days of outage cost users approximately £ 140 million.
Uber (2017)
In accordance with BBC, Uber would have suffered a massive hack that managed to affect 57 million users. Two individuals outside the company allegedly accessed Uber’s data and downloaded the information of 57 million users, of which 600,000 were drivers from the United States. During this incident, the names, licenses, emails and cell phone numbers of the people who used the service (around the world) were obtained. Supposedly, after what happened Uber would have paid the hackers 100 thousand dollars to erase the stolen information.
Yahoo! (2017)
Yahoo disclosed in 2017 that it suffered a cybersecurity attack in 2013, exposing at least 500 million people where their names, emails, phones and passwords were compromised. Despite this, the brand managed to prevail and keep this information hidden, damaging its image.
Facebook (2018)
BBC reminds us on your website that you almost 500 million Facebook accounts were exposed to an illegal intrusion, where even Mark Zuckerberg had to clarify that there was no evidence that they were compromised.
We face constant attacks from people who want to take accounts or steal information all over the world. While I’m glad we found this, fixed the vulnerability, and secured accounts that may be at risk, the reality is that we have to keep developing new tools to prevent this from happening in the first place. “
Are 5 brands that suffered from cyberattacks, show us that the cybersecurity It is an issue that must be worked on by all companies today and where what is necessary must be invested to safeguard your information and that of users, otherwise, we could see losses not only in terms of monetary amounts, but in our value branded. Fortunately, they managed to survive and work even harder on their security, but how long will it take for new attackers to find their weak point?
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