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Inflation is also explained through the lack of talent that Indeed identified in companies.
In a study by the Association of Entrepreneurs of Mexico (ASEM) it was identified who is behind the ventures in Mexico.
DDB Mexico profiled Generation Z of the Mexican market.
There are at least five studies that help us understand inflation, with insights that can be concluded from unexpected angles, which undoubtedly warn of the role that brands must play today.
Faced with this task of how much brands should play in the market, there are elements to take into account and execute, to achieve reasonable goals and most importantly, effective ones.
growth expectation
The current inflation environment is giving room for reserved spirits, but also for an average of activities in the hands of the main executives of companies who were interviewed by PwCwho warned eight out of ten of them, that the companies they run will have growth, however, an apathetic 35 percent of them considered that if they continue with the same strategy of operation and sales, the viability of the companies will be uncertain.
This expectation poses a scenario of changes motivated by inflation, which will be put to the test in an eventual post-inflation period.
“Faced with a challenging global panorama, we have detected various opportunities that will promote our country as a strategic ally for the growth and transformation of companies,” he said. Ana Paula JimenezManaging Partner at PwC Mexico.
Do women really invoice?
in an interesting investigation of the Association of Entrepreneurs of Mexico (ASEM), the organization realized that four out of 10 enterprises are headed by women and 36 percent of the rest of MiPyMES are managed by directives.
“We want more and more women to be encouraged to undertake and succeed in their businesses and projects. In this sense, technology (today) is inclusive, because it allows barriers to be broken down and can help women overcome some problems that currently prevent them from growing,” she explains. Nathan Schorr, CEO from Flexio.
Pending inclusion
AON carried out a study where he concluded that 72 percent of companies in Latam no longer include a gender perspective in their diversity policies, on the contrary, they have forgotten this commitment.
“Organizations that focus on DE&I they are building a resilient workforce by putting their employees first,” he explained. Max Saravi, head of Health and Human Capital for Latin America of Aon.
These figures prove a point and that is that today it is increasingly difficult to have resources that help innovate in the segment and most importantly, build companies that define the course of a brand in the market.
Talent Hiring
In the midst of the inflation that is experienced, an interesting phenomenon is registered in the labor market and that is that 80 percent of Mexican companies, according to Indeed in a studyhas the opening to work with the hiring of foreigners, due to the lack of talented personnel within the markets in which these companies operate.
“The fact that companies consider hiring people opens the door for employers and employees, on the one hand, managers can take the opportunity to implement courses or workshops on the areas that interest them and need more attention. Candidates, for their part, can develop those skills they lack and find better opportunities or have a more established career plan; They may even think about opening their horizons to a job in another country considering the remote model”, explained Madalina Secareanu, senior manager of corporate communication at Indeed Latam.
The role of Generation Z
An interesting study conducted by DDB Mexico concluded that 76 percent of centennials regularly play video games, so gaming is not just leisure, it is a serious activity in their lifestyles.
Under this premise, it is important to find what attracts this population and more than that, what defines the potential of these brands, within a segment that is increasingly relevant to brands, when defining their attack strategies for sales. .
“At DDB, we work to know and understand the new generations. Being able to know which ones
are their motivators and understanding “what drives them” helps us develop strategies
more solid and impressive creativity to reach the minds and hearts of consumers”, explained Sergio Briseño, VP of Strategic Planning of DDB Mexico.
