In Mexico and in the world there is an undeniable reality: if a company does not have its own website, it loses professionalism. On the other hand, if that business has a website, buyers consider it more trustworthy. That is why it is so important that if you do not yet have your online store, get down to work. Well, if something characterizes successful people, it is the ability to quickly execute what they have proposed.
Consider that today many people can continue to dismiss your company for not having your website. But where to start? who to turn to? The first thing is to understand how to make a web page.
But why is it necessary to have a website? Because without sales there is no business. That is why we share a step by step to create a website for sales with which you can sell physical or digital products without the need for advanced technical knowledge. So, go ahead and take the leap with your brand and start selling online with the following guide!
How to create a website for sales
Here we share the steps you must follow to create a web page that truly increases your sales.
- Choose an e-commerce platform
To create a web page with which you can sell, it is necessary to have an e-commerce platform to promote your products. It will also serve you for inventory management, user administration, payment methods, shipping options and everything you need for digital marketing.
two. Select the design that you like the most
One of the advantages of using e-commerce platforms to set up an online store is the possibility of using templates that facilitate the design process. Digital platforms stand out for the ease of customization from templates, since you can change colors, choose your own images, texts, modify the typographic style, accommodate the most relevant information, among other options.
3. Add payment methods
The next step is to have payment gateways to simplify the entire collection process. Most of the e-commerce platforms work with the most recognized and reliable companies in the market so that your customers make payments with credit or debit cards. However, you can also configure your sales website to accept other payment methods such as bank transfers or deposits at convenience stores.
Four. Configure the shipping methods
On the internet it is common for the buyer to be responsible for shipping costs. By making a website with an e-commerce platform you can also offer free shipping when the purchase exceeds a certain amount. We recommend having logistics prepared for your deliveries before completing the first sale. Also, you can set up your own shipping way through custom settings.
5. Upload your products
To start selling online as a professional, you must know the benefits of creating a web page with a sales cart, which are:
- Give a professional and reliable touch to your brand.
- Accept purchases 24/7 from anywhere in the country.
- Collect the information of each of the orders made by your customers.
- Offer a summary of the purchase order so that your customers can verify that everything is correct.
- Analyze the behavior of users during the purchase process. In the event that a user has left the purchase for another time, you can send them a reminder and even a discount coupon to motivate them to return.
Do not forget to choose the best photographs of the products you sell, write clear descriptions and, in case you have several presentations, configure the variants to facilitate navigation on your website.
In summary: It is not the same to have a website to inform that a web page to sell. So it is necessary to follow the previous steps to create your e-commerce and you can sell physical or digital products without having to have advanced technical knowledge.
To achieve this, of course there are free options, but they are not the most recommended if you are looking to convey a professional image of your brand, sell online, accept payments and create campaigns to attract potential customers.