The research methodology is a key subject in any area and in your marketing strategywith which you learn to research the markets and thereby consolidate resources that remind us of the power of innovation in processes as we understand the opportunities for a brand or service, in the hands of your department or agency.
Carl McDaniel Jr. Y Roger Gates are authors of construction site more complete on how to bring market research to marketing, with crucial topics such as marketing intelligence, problem definition and exploratory research, big data and data analysis, online and social media marketing research; design of questionnaires, statistical tests and management of studies and marketing research teams.
Price: 2,823.02 pesos.
Methodology and its routes
“Research Methodology: The quantitative, qualitative and mixed routes” is a book of Roberto Samperi Y christian paulinawhere the authors provide us with a text without waste by providing text of great value in the way the research processes are carried out, through resources such as quantitative, qualitative and mixed.
Within its agenda, the origin of the research routes, the approach to the problem, the way of elaborating the theoretical framework, the elaboration of the hypotheses and the construction of the most successful business proposal are noted.
price: 299 pesos.
Research for educational purposes
“The Mixed Methods Approach: A New Methodology in Educational Research” of Arthur Guzmanis a complete text, where you find alternatives in educational matters, which are definitive to land these concepts in the marketing career.
Price: 248 pesos.
Indispensable research resources
“Investigation methodology. Methods and techniques” of Alfonso Barbosa It is an iconic work, because it determines the key bases to understand problems, especially in marketing.
Price: 361.40 pesos
Digital market research
Digital is a key space that has become definitive and the success that Silvia Villaverde Hernando, Abel Monfort de Bedoya Y Maria Jesus Merino Sanz did in this powerful work “Market research in digital and conventional environments. An integrative visionwhere they not only lay out the fundamentals of research, but also ground the fundamental concepts on how to understand digital from the methodology such as social listening, qualitative digital techniques, among other amazing topics related to digital marketing.
price: 161.10 pesos