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During this week we learned about important phenomena such as Martha Debayle’s venture in the sale of socks for soda cans.
One of the corporate events this week was the resignation of CEO of Toyota at your expense.
In advertising, Robbie Willams reappeared and did so in a campaign for cats.
throughout the week We witnessed a series of news related to the industry marketingwhich remind us how important it is to pay attention to trends in social networks, after we saw how Martha debayle He started selling products inspired by a recommendation he gave about covering soda cans, which went viral.
During this week the arrival of the streaming to the festivals again, after we saw that Netflix will be mentioned at the Oscars, while in the rest of the week there were controversial statements by Pope Francis against consumers LGBT+. This and other events happened these days.
The meme that became Martha Debayle’s recommendation to launch socks for cans, in order to prevent them from wearing their ordinary appearance, motivated the businesswoman and influencer to launch a special edition of these protectors, coming up with a phenomenon of entrepreneurship through social networks, which became a precedent for how important it is to capitalize on social conversation, especially if you are the source of this trend.
The package of nine can covers in synthetic fabric and with the Martha Debayle logo was launched on its site at a price of 389 pesos and the day it was announced it sold out.
The streaming of a new account will shine at the Oscars and this time it will be Netflix that shines with two productions in which it invested in Mexican ingenuity so that they would launch such products.
We are talking about Bardó, by Alejandro González Iñarritú, who will be mentioned in the 2023 edition of the awards for being nominated in the photography category, thanks to the work of Darius Khondji on the film, while Pinocchio by Guillermo del Toro, was nominated in the category of best animated film.
Homosexuality is not a crime, it is a sin. This was the sentence of Pope Francis with which the LGBT+ market once again received the stigma from a religious authority, thereby determining the challenge that continues to exist for allowing consumers to be classified based on their preferences and gender identity.
The message that Francisco shared was accompanied by indications to the bishops of his church, to whom he asked them to show tenderness with their community and without distinction, for what they had to go through a conversion process, to understand how to achieve it, in case they they didn’t know how to do it.
Thursday, January 26 – Toyota loses its old CEO
The CEO of Toyota, Akio Toyoda, announced that he is leaving this position in order to become president of the second most valuable automotive brand in the world, after Tesla, according to estimates projected by Statista exclusively for its underwriters.
“In order to promote the necessary changes in Toyota, I decided that it is best to support a new CEO while I become president,” was the message from Toyoda, who acknowledged that the movement was part of an interesting strategy with which he gets rid of a man with a very skeptical vision of electric cars, to add a professional to the CEO position to help add the company to this trend, especially when Tesla dethroned the Japanese company, which for years held the crown of more valuable in the sector, thanks to its electric technology and autonomous driving, which has it as the most valuable.
Friday January 27 – Robbie Willams enters the pet market
Collaboration with celebrities to enhance an advertising message is a key resource for brands and English singer Robbie Willams gave proof of this, after he became the figure of the latest Purina campaign in the United Kingdom, to publicize its cat food line
The experience is priceless and in the campaign we see Williams do a musical number while being accompanied by Felix, the famous mascot of Purina’s cat food line.
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