Being a brand has set challenges for any business focused on it, so these books they remind us how important it is to innovate in how to be winner..
Give identity to a brand to make it a winner
In Developing Brand Identity: How to Create a Unique Story About Your Business to Make Your Products Irresistible, Alex Miranda part of the success of a brand is based on winning identities.
Price: 404.76 pesos.
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Let’s grow: books from a winning brand
Marc Randolph us bill the history of Netflix and how it has become a key company in the industry.
Price: 257 pesos pesos.
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Lessons from Disney to be a powerful brand
Disney University of doug lipp It is the best book to learn how to manage a brand.
Price: 319 pesos.
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Coach: books and brand in service
The Silicon Valley Coach / Trillion Dollar Coach: The Leadership Playbook of Silicon Valley’s Bill Campbell: Leadership Lessons from the Legendary Business Coach. Eric Schmidt is a fundamental author to understand the role of leadership in winning businesses.
Price: 217 pesos.
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The definitive work on how to achieve a winning business.
Nike, the most valuable apparel brand, reveals its strategy in “Never stop”.
Price: 379 pesos