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When it comes to saving, resources such as cryptocurrencies have influenced as a new method of saving.
Dedicated consumer spending has remarkable figures for how millennials battle with inflation.
When it comes to entertainment, millennials have very clear reasons to pay for streaming.
Two consumer segments, the millennials and the Gen.Z They have become known because their influence in the economy is high and not only that, they represent a very important consumption capacity, both because of the power to make money, as well as the reasons they have to exercise this spending this 2023, as revealed by the insights that we narrate
This has given way to a series of trends today that have been measured by firms such as Criteo, The Motley Fool either Dynata, to understand these consumer segments and identify what helps to get their attention.
Saving
In it study “Millennials and Investing: a detailed look at approaches and attitudes across the globe” It was detailed that the millennial community and Generation Z have certain preferred investment methods and among these were cryptocurrencies, 59 percent; shares, 57 percent; bonds, 25 percent; real estate, 25 percent; and index funds, 21 percent.
The interest that the millennials and the generation Z in cryptocurrencies has even led them to modify their retirement expectation and in a study by the firm Charles Schwab, it detected that 46 percent of members of generation Z and 45 percent of millennials wanted to be able to invest in cryptocurrencies as part of of your retirement plan.
spending and consumption
In it study “Global Consumer Trends: The Economic Crossroads” The financial challenges by generation were identified, due to the inflation that is experienced and it was found that millennials are the generational segment that most battles the volatility of prices in daily consumer goods, with 60 percent; energy such as gasoline, 58 percent and at home, 52 percent.
Within this study of DynataGeneration Z, for example, is the third, after generation X, that struggles the most with price volatility, which warns us of the impact inflation has on consumption, especially among millennials.
pay streaming
Millennials have eight main reasons to watch streaming and this helps us understand the consumer behavior that audiences count on, as well as the benefit they represent for a platform that manages to meet these demands.
Inside of the study “State of Video & Connected TV Survey”who ran the firm Criteo, it was identified that 50 percent of millennials took up the habit of streaming from the health contingency, in which a confinement had to be complied with. 48 percent said they pay for streaming because they have the opportunity to watch it at any time of the day and another 45 percent said they pay for this service because they can watch original content.
They will leave their jobs
The millennials and members of Generation Z are the main consumer segments that will leave their current jobs during 2023. A research of LinkedIn Y CensusWide found that 72 percent of Gen Zers and 66 percent of millennials would leave their current job.
According to Morning Consultation, the elements that millennials will evaluate to take a job will be the security offered by the job, 70 percent; salary, 70 percent; health care benefits, 69 percent; and because the company has a good reputation, 61 percent.
“Tucked away”
iMoney.my He conducted a study in which he realized the reasons why millennials save and found six main reasons that members of this generation have to “stash” their money.
68 percent said they do it because it helps them have emergency funds, at least 68 percent said so; another 53 percent said they do it because they save to have a home; 52 percent said they are saving because they plan to have a family and 45 percent said they will use it for travel. 43 percent use it for retirement and 36 percent say they save it to buy a vehicle.
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