5 Harvard Business Review books that will make you a better marketer

5 Harvard Business Review books that will make you a better marketer

Whether at the head of a department or a business, books from Harvard Business Review They help you in your activities, to stand out in the market.

As if it were a first aid kit in emotional intelligence focused on communication, this compendium of three books specialized in emotional intelligence help you understand topics such as “Empathy”, “How to deal with difficult people” and “Knowing how to listen”.

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The communication that this series of books focuses on helps us understand a very simple aspect and that is the importance that this activity has on issues of human development, such as the value of being aware of our emotions, to be empathic with those around us. ; be present in conversations and develop the mechanisms to face and deal with difficult people and thus achieve positive relationships.

5 Harvard Business Review books that will make you a better marketer

In this complete Harvard Business Review book, texts are proposed that are not wasted and if they pay for your personal development, you can learn to generate trust, which is the most essential form of capital that a leader has, learn to work with an eye on in innovation, racial equity and being able to increase the commitment to sustainability.

5 Harvard Business Review books that will make you a better marketer

This book is comprehensive in that it walks you through common managerial tasks, exercises and templates to help you practice and apply the book’s concepts, and concise explanations with insights from Dan Goleman, Clayton Christensen, John Kotter, and Michael Porter. .

5 Harvard Business Review books that will make you a better marketer

This book is the best compendium of answers to questions such as how to stay calm in a tense conversation? How to remain firm against certain comments? How do you know if you are a difficult person to work with?

5 Harvard Business Review books that will make you a better marketer

The play gives you a new perspective on what makes family businesses succeed and fail. A framework for making good decisions. Step-by-step guidance on managing change within a family business and key questions about wealth.