One of the main qualities of a good Leader is knowing how to communicatecommunication skills) effectively to achieve their objectives, since they are the leader of a group or organization and it falls on him or her the responsibility to inspire, motivate and persuade their followers.
However, for many people, public speaking is one of their greatest fears and they believe that it is a skill that they are born with, which is wrong. Every leader has the ability to transmit his ideas successfully if he proposes it, prepares himself and is constant.
How to develop effective communication?
The first step is to identify the message you want to convey, it will be the starting point to create your entire speech. Look for it to be only a clear and concise idea.
Once you have it, use all these resources to communicate it:
Includes storytelling
make a storytelling that draws the attention of those who listen to you, give it a structure that includes the main message that you want to communicate and that at the end of it, make a call to action. Don’t forget to awaken the emotions of your audience so that it stays etched in their memory for longer and elevates your personal branding.
With a bit of storytelling, retention increases by around 25-30%. Instead, when it contains mostly a story, it rises to 65 or 70%.
Use simple language
As a leader it is important that the message you want to convey is understood by everyone.
According to Daniel Kahneman, award-winning psychologist Nobel Prize, states that, “if you care about being considered credible and intelligent, don’t use complex language, the simplest words will do.” If the message you want to communicate is complex, find a way to make it as simple as a child can understand.
Use the right tone of voice
The way you say your message is extremely important to inspire, motivate and persuade your listener.
This point includes the intensity, volume and speed with which you communicate. A good leader not only knows how to adapt these characteristics depending on his words, but also uses pauses to generate a greater impact on his audience.
Watch your body language:
Your body also speaks; your gestures, movements and postures are also part of the transmission of your message, as they must emphasize what you are saying in a natural and forceful way.
Make eye contact with your audience, maintain a straight posture, avoid positions where you cross your arms or legs and, if you have something in your hand like a microphone or a pen, avoid playing with it, as you will project nervousness and lack of confidence.
Take advantage of your resources:
In order to have effective communication, it is important that you take into account all the elements of your presentation, such as the clothes you are wearing, the digital resources that you will occupy (slides, images, videos, etc.) and even the space in which you will speak. If possible, take advantage of the whole scenario.
Remember that high-impact communication requires practice, give yourself the time to prepare, rehearse your speech as many times as necessary until it comes naturally to you and you feel confident with what you are doing. All this will benefit your leadership and your personal branding.