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Halloween It is a great opportunity for brands to increase their sales.
One way to meet your goals is by applying a robust marketing strategy to attract your customers.
However, creating powerful messages is not enough; now, strategies have to be customized.
According the Mexican Online Sales Association (AMVO), 1 in 10 people declare that it is something and very likely to buy a product and / or service during Halloween, This is a great opportunity for brands to increase their sales, of course, if they know how to attract their customer in a personalized way. The answer lies in planning a robust strategy for marketing, responding to the needs and tastes of each of its consumers.
Currently, capturing the attention of stimuli is a great challenge for brands. It is no longer enough to create powerful and innovative messages; now the creators of marketing strategies have to focus on personalization.
If companies want to increase their sales for Halloween, they will have to specialize their marketing and even offer new proposals for experiences. Next, we show you 5 cases of specialized marketing for the dark consumption date that is approaching.
Little Caesars, a slice of scary on Halloween
With an Instagram filter, Little Caesars in the United States responds to the brave who want to light a candle and recite a charm, and the magic words are: Pizza, pizza, pizza! His trick gives a 2-liter Pepsi to all ghoul and goblins who love his product. Your announcement is amazingly produced and I say this because it was filmed in the home of McKinney creative director David Sloan, with an iPhone 11, a local crew and a very familiar on-screen talent, all to avoid Covid-19.
Google does it again with its #HalloweenAtHome campaign
Google does it again, through a #HalloweenAtHome campaign made up of a series of videos promoting its Google Meet, Nest Audio and Google TV products. In the videos we can see that in a call Stewart, Witch, Werewolf and Ghost join their monstrous brains to cook some scares from home. We will also see them play Halloween music on their new Nest Audio speaker until they use their Chromecast with Google TV to stream all their favorite horror movies, this ghoulish group of monsters are full of tricks that are only possible thanks to the Swift agency.
Hong Kong Disneyland uses its villains from its classics
After the Disney parks were one of the great economic losses of the brand during the Covid-19 pandemic, this season they are redoubling the marketing effort to attract tourists. Hong Kong Park launched a spot starring Cruella, Úrsula and the Shadow Man, where they announce that as of September 17, terror returns to the park.
Airbnb offers its service at home from the movie Scream
The large hosting company seized the opportunity for Scream’s 25th anniversary to regain its Halloween sales. With marketing specialized in experiences, Airbnb offered among its services the house where the famous movie was filmed. Its location is in Tomales, California and the town sheriff, Dewey Riley, will host those who decide to stay on October 27, 29 and 31.
Burger King Chile: 1 Scream = 1 Whopper
Through a digital ad created by Wolf BCPP, Burger King Chile starts from the idea that scaring someone is a difficult task, valuing the effort of causing someone to scream, the brand changed the value of its whoppers. Consumers will be able to get one of them for free, how? Chileans will have to send a video scaring someone. For Burger King lovers this is great news, because the more they scare the more they can eat: “Scare your way, enjoy your way”
The creativity of brands to use personalized content in marketing brings multiple benefits such as increased conversions, greater number of customers, a passionate audience is generated, sales opportunities are better nurtured and causes brands to position themselves in the top of mind of consumers.
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