- The so-called Generation Z is the one that most uses TikTok, the social network that became fashionable during the pandemic
- Given this, various brands have put a particular impetus in their publications on TikTok
According to data revealed by statista, the so-called Generation Z is the one that most uses TikTok, the social network that became fashionable as a result of the arrival of the pandemic caused by Covid-19.
Currently, TikTok has 800 million active users per month around the world and has had more than two billion downloads distributed between the Apple App Store and the Google Play Store. In March of last year, just when the pandemic was declared worldwide, the application registered 115 million downloads worldwide.
These data, added to those added every day, have made the Chinese platform one of the most important today, even surpassing Facebook in terms of the number of downloads.
If 2020 represented the leap that TikTok needed to become a top social media benchmark, 2021 has been the year in which, more than a social network, it evolved to become a great showcase for brands.
And it is that, in reality, that is the great power of TikTok in these times; It is, yes, a social network of short videos (now three minutes long), but it is also a site where brands – not all – have deposited their marketing strategies in order to reach that group of consumers that Chinese platform could conquer: Generation Z.
The power that TikTok has reached today is reflected in the influence it had in the recent Olympic Games, with athletes becoming a kind of tiktokers or influencers, advertising the brands that sponsor them, as well as publishing all kinds of contained in your accounts.
Despite this, many brands still do not join the trend of the social network, even though the target audience of many of them is precisely Generation Z. Others, however, have one of their best in this social network allies as far as marketing is concerned.
That is why here we present a list of 5 brands that have won over Generation Z thanks to their content published on TikTok:
It has just over 13 million followers and is one of the most popular TikTok accounts. He constantly posts videos and also offers exclusive content, such as behind-the-scenes footage and live broadcasts.
@nba This moment? When dreams becoming reality! #NBADraft presented by State Farm.
AriZona’s strategy that has allowed it to win over users is to take advantage of the content that is in trend to use in its publications and, with it, to conquer Generation Z. Interaction is another essential element that the brand has used with good results.
@drinkarizona Family> 3.4oz any day #Familia #Arizona #travel #greenscreen
Maybelline’s strategy to capture users’ attention was to launch a campaign inviting Internet users to create their own version of his iconic jingle in order to earn $ 500 worth of makeup. Some of these campaigns have gone viral.
@maybelline It’s the fully fanned out lashes for me ?????? @rikkifeerrar before and after our Lash Sensational mascara #makeup #lashsensational #maybelline #mua
Walmart has also joined the trends to catch Gen Z through TikTok. Among its most popular content are, among others, offering lifestyle tips and introducing unconventional recipes.
@walmart One thing we know for sure, and that’s chocolate = good. #fyp
Ryanair is one of those cases that stand out for the creativity they show in their publications. Although they are not tremendously creative, they do tend to capture the attention of audiences by practically making fun of anything … even themselves.
@ryanair Reply to @herpyderps? Bestie I’m afraid to tell you this… #fyp #ryanair #foryou Thanks to eddy_spotter on insta for the pic!
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