The branding It has become a unique and exceptional subject in marketing, due to the relevance it has in the creation of brands and in the understanding of the market, so this series of recommended books helps you understand the subject and understand the scope of marketing. .
Branding explained by an experienced designer
Branding: In Five and a Half Steps it is a book that he prepared Michael Johnsonwhere the author approaches from his expertise in brand design and consulting, the best resources to do a brand rebranding and not fail in the attempt.
Johnson’s bet is simple and part of case studies of why we choose a brand and how by identifying these aspects we can start a strategy in our project at the door; He explains that beyond finding a market solution, in branding you have to ask yourself what gap there is in the market. In addition to giving you advice on what complementary elements such as the typography of your brand or the content, will help improve your strategy.
Price: $1,001.43
Prepare a competitive brand
Branding. The Power of Business of Ivan Diazis a work that does not disappoint and hits a very important key point, there is a defined ability to raise a strategy of this type based on a good market context, such as competitiveness.
Price: $585.57
Branding for entrepreneurs
Radim Malinic explains in Book of Branding – a guide to creating brand identity for startups and beyondhow a brand can be created, with extremely clear content so that any entrepreneur understands principles such as identity.
Price: $682.96
Branding with storytelling
Branding: An Essential Guide to Brand Storytelling and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tacticsis a work in which chase barlow shows that storytelling and guerrilla marketing as well as social media are a winning mix in branding.
Price: $523.91
Give identity to your brand
Developing Brand Identity: How to Create a Unique Story About Your Business to Make Your Products Irresistible is a unique book, where Gregory V Diehl He shares with us that the brand identity starts from an irresistible story, coming up with unique products.
Price: $404.76
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