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Digital marketing is a discipline of great value and the impact it achieves on a daily basis defines the capacity of the brands that implement it.
With a series of resources that are constantly being updated, it is possible to perform the best resource capacity in digital marketing.
The capacity of digital marketing has currently been defined as a task of great weight in the market.
Within social networks is where digital marketing performs in greater quantity. These are the books that will help you in that area.
Storytelling with data. Practical examples
Storytelling with data. Let’s practice! It’s a work where Cole Nussbaumer took it upon himself to help you create clear graphics and visualizations to help communicate compelling stories that lead to action.
The author patents the development of basic skills, to become data communicators, thanks to the exercises that he offers you.
“Included here are guidance and practical exercises for applying the lessons at work, with instructions on how and when to collect feedback for maximum impact,” explains the author.
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Data Analytics: The Ultimate Guide to Business Big Data Analytics, Data Mining Techniques, Data Collection, and Business Intelligence Concepts
Herbert Jones prepared a book for us where he explains how to do data mining, data collection, big data analysis for business and business intelligence concepts.
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Big Data for CEOs and Marketing Directors: How to master Big Data Analytics in 5 weeks for managers
Isaac González Díaz has prepared a work without waste in which he gives the knowledge of Big Data Analytics that you need as a CEO or Marketing Director.
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Data Science (MIT Press / Essential Knowledge)
John Kelleher and Brendan Tierney are convinced that there are factors that make it easier than ever for organizations to collect, store and process data. At the same time, these technical innovations and the broader application of data science mean that ethical challenges related to data use and individual privacy have never been more pressing.
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Big data: The massive data revolution
Two great data experts provide an accessible essay for the common reader about the world of big data, how it can change our lives, and what we can do about its risks.
5 books that will make you better at digital marketing