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With content marketing and storytelling, better aspects of integration with the consumer have been defined and, most importantly, of defining resources that help establish better work elements.
It is always a good time to be able to learn with the content guide books that you sell.
The idea of creating content that sells has become a definitive activity in Mexico to better integrate the consumer into the communication objectives of a brand.
Create content what sells It is today a necessity for various disciplines, which marketers use, in order to achieve results in the campaigns they carry out in the market.
To understand what is a content that sells, it is not necessary to think about advertising narratives, plots told with images or knowing how to differentiate between argumentative or superlative texts, it goes beyond these basics, since we can even involve the narration of data, as well as strategies of SEO, traffic, impact on social networks and most importantly, define activities that take the greatest potential of digital.
Here are the five best recommendations to create content that sells
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This work in English Joe Pulizzi It guides us through a series of elements, which seen in perspective, help to tell stories in different ways. Get out of the common places and create impact narratives based on key basics such as the definition of content marketing, the history of this discipline, why it is relevant, the content-based business model, explains its patented concept of epic content marketing, helps you define your content niche and implement an action plan, with all kinds of resources, from alternative promotional content techniques, to measuring the reach of the content.
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As we warned at the beginning of these recommendations, content marketing is not about simple narratives, it is about having strategies that help you understand how to promote content through digital marketing resources.
justin champion helps you understand the inbound marketing method, so that the right audience ends up in contact with your content and to this extent turn their interaction into engage, new ways of informing and methods that allow you to take advantage of the competition, which does not know how to approach the right audience.
The basics of this work are simple, it explains what resources you need to build a content framework, it explains why your business needs a story, how to develop the structure of your story, how to generate ideas for content and how to have a content strategy. long term.
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Every content plan must give positive stories, education, purpose, interaction and content curation, at least that is what this article warns. Rachel Oberlander, who reveals to us in his work, that the idea of generating content forces organizations to define a purpose that must transcend the simple objective of a sale. It is a look at the soul, he assures in his profound work, in order to consent to messages that end up becoming what one wants to see.
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rebecca lieb is the clearest mind when it comes to building strategy, and the author launched into quantitative research, as well as thoughtful interviews with senior marketers within powerful brands, to define the opportunity of a pro-brand story.
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Marcus Sheridan He prepared us a simple guide with simple tactics as well as knowledge of how to evolve a marketing strategy, in the face of the growing demands of digital buyers.
“By reading this book, you will know: how to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies.
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