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An excellent way to identify innovation activities in customer service is betting on valuable standards for the consumer.
Crucial activities have been defined in the market, starting from a good customer service area, which impacts the reputation of a brand before the consumer.
Communication, understanding and responsiveness are the crucial elements in a good customer service area.
The customer service it is a strategic area in every brand and establishes unique conditions, to be able to innovate in the interaction with the consumer, starting from very simple elements, such as those that have to do with the opportunity to maintain a brand present in their lives, beyond the shopping window.
The following selection of books reminds us of the fundamental activities that must be imposed on brands, in order to understand what is right when taking customer service to operate strategically.
Phrases that will elevate your customer service
$382.94
150 Phrases to Understand Customer Service is a complete work of Manuel Verdugo and he presents us in his text a powerful insight and it is that a customer service area can be developed, but from his perspective in which he demands attention from a brand.
The customer service of a powerful German brand
$280
Joseph A Michelli stands out in Mercedes Benz. Driven to delight: Strategies for excellence in customer service all the charms that through the action plans, which served for the German firm to conquer the United States, one of the most crucial markets in the world.
The work patents a series of very important resources such as the vision in the customer experience, identifying the changing needs in the market and the fundamental points of contact to improve the customer’s perception.
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The latest in customer service
$359.77
In Tell Him Lovingly: The Complete Guide to Customer Service in the Age of Customer Care billie tailor It presents us with a completely new area in customer service and it is the one that has to do with the development of a strategy for this matter but on social networks. Digital channels are increasingly relevant and prove a crucial point that is the importance of keeping customers and getting them from key elements such as the tone of voice, the escalation map or the labeling system.
– Customer service is a fundamental area in the operation of brands and in their strategy to define key norms of interaction with the consumer –
Customer service strategy
$942.53
John Goodman is presented in Strategic Customer Service: How to Manage the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profitsas one of the main authors of the strategic relationship between customer service, marketing and sales, analyzing at all times the customer experience and data management, with which it is noted, the service can be constantly improved and profits boosted .
The art of customer service according to Disney
$194.25
Theodore Kinni is the author of Disney and the art of customer servicean important work in which a very relevant point in marketing is verified and it is the one that has to do with the experience that one of the most influential companies in the world has patented in customer service.
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