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The work of the Community Manager has become critical today and defines the potential that brands have in understanding the market and taking advantage of it with actions on social networks.
One element that has identified the Community Manager today has been his influence on the way he achieves operational actions with the consumer.
With the advice given in the series of books that are shared, the capacity of the Community manager scales more and more.
Today the role of the Community Manager has increased and with it, defined new resources that, well used, are a symbol of the communication capacity that is achieved in social networks. these are five books that will help you in this commercial work.
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This planner is a great purchase recommendation, because it helps you to have order at the beginning of your venture as a CM or by employing yourself within a company with this position.
Having a planner per account helps you maintain greater order in the activities you carry out and above all, it allows you to improve the organization of your content, have a brainstorm, experiment with new hashtags, helps you in your monthly analysis of metrics, You will have in this book more resources to measure the metrics of the social networks you manage.
In addition to that you have a work tool that will simplify all your daily activities as a Community Manager.
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Hootsuite is one of the key platforms for social media management and learning how to manage them becomes crucial for you to learn how to measure metrics and build outreach strategies when requested.
Under this approach it is important to understand what elements to take advantage of the work that Howard J. Wall has updated to this year. For example, a chapter you can take advantage of is the one that explains how social media analytics tools can do the math for you, the best way to create a social media marketing strategy, and the main features of browser extensions like Chrome. , which will serve as a Community Manager.
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Inbound marketing has become a powerful strategy that has served to consolidate a series of references, which today have become great examples of the commitment with which the market has valued itself before the consumer.
In contrast to this appreciation, there is a very important experience and it involves work to attract consumers and the most important thing about this work by , is that it has an entire chapter that is dedicated to talking about analytics and metrics, fundamental to knowing what to measure in social measure and the most important, knowing how to respond to the requests of your clients or boss, as well as knowing, with full certainty of what you are measuring, how to present that information.
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Facilitating work in social networks is decisive to explain the work that the strategies behind the administration of these platforms must achieve. The work has a large list of topics and among the most outstanding are the recommendations it gives, to identify the most appropriate content for a certain social network, in addition to advising on the construction of Facebook groups, the best use of social networks for segments such as customer service, optimization of the YouTube channel, the best resources to exploit the potential of LinkedIn, as well as a detailed bunch of tips on how to get the most out of SEO from the various social networks.
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Telling stories is fascinating, but when you have to do storytelling, content marketing and creative copy, strategy is the best plot to achieve it. Corey Rosen, responsible for this work, shares in it structures and editing resources that facilitate the way you tell a story.
It also proposes exercises that will help you stimulate creativity and the most important thing are the brief lessons that it shares with you to be able to effectively build narratives and a story that does not matter how complicated you have to communicate, either due to restrictions or brand demands. or campaign.