The various authors who are behind the recommended works have produced books that make an impact due to their usefulness for the work of the community manager, with a complete series of practices and creative resources is how the recommended books warn the capacity they have.
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Josué Barrios prepared an exceptional work, which we could say is a unique work of its kind and that is that in “Spiritual and connected: How to use and understand social networks with biblical wisdom”, he shows how to work social networks from an angle of values and beliefs.
Today more than ever it is essential to believe in something and, as an organization or department, develop activities around it, so it is important to consult a work that gives us the tools on how to achieve this approach, but from the knowledge that is shared in the Bible.
The topics he addresses in his work range from the battle for the heart, how we find ourselves changed by the likes and the distraction of the networks, as well as finding the right path to approach God in the midst of social networks, when it is necessary to going through them, which more than becoming a religious exercise, helps the Community manager to stay focused on their daily work.
“The encyclopedia of the community manager” is a daily reference book where Manuel Moreno explains an agenda without waste, from planning and strategy in these media, to the creation of quality content, marketing to promote them; the best way to take advantage of Facebook, Twitter, Instagram, LinkedIn, Pinterest and Youtube.
The author also helps the Community manager to manage a community of users around a brand, the resources that help monitor and measure activities on social networks and describes what he says are the 40 most useful tools for the CM.
The work is a must buy for all marketing departments, entrepreneurs and Community managers who seek to improve their practice in social networks, since it covers topics such as the adaptation of communication to social networks, the basics of all social network animators, the frequency with which you have to publish on networks and the dynamism to reactivate dormant accounts, as well as the style with which content should be created.
Marquina Arenas has achieved a very audacious job in being able to explain with the help of her work all the details that help to understand the philosophy in the functioning of social networks, what is the operational nature of existing social networks; what advantages and disadvantages there are in participating in social networks, how to manage an online community and how to increase social benefits.
María Lázaro Ávila is convinced that in her book presented as a guide, you will find the details to take advantage of the potential of these platforms and thereby define a strategy that will help you differentiate yourself from the competition, measure and optimize results, as well as integrating a ecosystem in the online marketing plan.