The labor force in the world, according to ILO estimates, warns that the regions with the highest rate of opportunity to offer a job are North America, Africa and the Asia Pacific region.
According to the projection, the employment rate in these zones is 58, 57 and 56 percent, respectively; globally it is 55 percent
The demand that the industries have and its importance is how they are going to manage to face adverse situations such as a recession.
Karen Dynana professor of economics at Harvard University and a former manager at the Treasury in the United States, is convinced that medicine, government, technology and education are the four recession-proof industrieswhere you have better opportunities to manage your talent and thereby increase your chances of finding work in the face of the risk that the situation due to inflation will worsen.
Recession is an economic state in which the GDP of a country or region depreciates due to negative activities such as price increases, lower spending capacity and impasse (Cul-de-sac) in productivity.
– There are estimates that analyze when a recession will arrive in the United States and most of them, that is, 48 percent, agreed that it will happen in 2023 –
For Dynan there is a key opportunity right now to turn your professional career around and, whether you start in these areas or specialize your current knowledge in these segments (political marketing, health marketing, educational marketing), the opportunity is unique, especially when Mexico is in the most prosperous region to date in terms of the qualified employment rate by ILOwhich places Africa and the Asia Pacific region in second and third position, respectively.
Despite his sentence, it is important to see how the recession projections and the importance of taking these insights as a key guideline motivate the idea of specializing in industries where the potential of getting your services employed is high, in the face of challenging economic situations.
TIME TO DO MARKETING HEALTH, PHARMA…
Given the trends described by Dynan regarding the four industries with the best growth prospects and, more importantly, being sustainable in the face of inflation risks and possible recession, marketing specialization is more relevant than ever in order to take advantage of it.
Political marketing
Of the latest estimates to measure investment in digital marketing, Borrell Associates projected that in the United States, 2,847 million dollars have been invested in digital political advertising in 2020 alone. The figure is a simple insight into the potential of this market and the opportunity to be used as agencies during electoral seasons.
educational marketing
Digital activities complementary to the current educational system have given way to industries such as educational / cultural through applications, network content and advertising.
A projection made exclusively by Statista for its subscriber base warns that the estimated IAP in educational apps in the United States alone is 2.92 billion dollars during 2022, while the investment in advertising within the educational industry is estimated to reach 4 thousand 540 million dollars during 2022.
2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | |
---|---|---|---|---|---|---|---|---|---|
Advertising | 23.1 | 14.9 | 36.9 | 24.0 | 16.1 | 11.6 | 8.6 | 6.6 | 5.2 |
In-app purchases | 50.5 | 40.2 | 55.7 | 34.5 | 21.4 | 14.7 | 10.7 | 8.0 | 6.2 |
Pay per app download | 21.8 | 22.7 | 41.7 | 25.5 | 16.9 | 12.1 | 9.0 | 6.9 | 5.3 |
Total | 29.8 | 22.3 | 43.1 | 27.7 | 18.1 | 12.8 | 9.4 | 7.2 | 5.6 |
– It is important to see that the economy with the highest employment rate, the United States, is also where the greatest probability of recession is estimated –
TAKE A TWIST IN THE RECESSION
If we take into account the estimates from Mliv Survey We have less than a year before the recession arrives in the United States, at least that is what 48 percent of the economists surveyed think, warning that 2023 will be the year that this phenomenon is most likely to occur.
In addition, there is a key principle in why there are four industries that are recession-proof and that is the demand they have from the average consumer and, therefore, the importance despite the economic situation in which they find themselves.