Today more than ever I am convinced of the premise that I have always defended: “Marketing is strategy, regardless of whether your application is analog or digital.”
No code and low code
Those times when the creative and IT areas had real pitched battles over delivery times and ways of working, could have their days numbered thanks to this interesting trend.
As its name says, “No code” means without code and it has to do with platforms that allow complex programming tasks to be created, but without the need to write a single line of code. This is one of the fastest adopting technologies in marketing teams, as it gives them the freedom to act without directly depending on an IT area. Currently there are platforms for creating simple websites and online stores with a visual interface such as WIX or Shoppify. Canva and Polotno Studio allow you to generate quality graphic materials from templates and pre-designed elements, facilitating the creation and publication of content.
On the other hand, IFTTT and Zapier are helping people without technical knowledge to connect services of all kinds, from databases to CRM and management and administration software.
VR, Metaverse and NFTs
Every week there is news of companies making their appearance in some metaverse, with some cases more relevant than others, but in the end there is still movement of brands entering virtual worlds.
In just one year, more brands have been incorporated into the metaverses than those that entered social networks in the first 7 years.
NFTs come from the hand of the Metaverse and have become the preferred (virtual) item for younger generations. Today they create, sell and exchange them inside and outside the virtual worlds they use. NFTs have become one of the favorite technologies for that generation.
Brands are finding a new way of interacting with the consumer, but above all they are betting on the future in the medium term to conquer generation Y and Z.
Although it is almost invisible to the public, artificial intelligence is already changing not only work, but the lives of many. Currently there are already platforms that generate text, image, audio and video content, which allows the generation of materials to be increasingly efficient, but above all varied and with a volume never seen before.
Musicians, designers, filmmakers, and community managers are using AI tools to plan, create, and publish.
Platforms like Dall-e that use the Open AI engine are allowing graphic content to be generated with a quality and volume that we have never seen before.
Technology provides the tools so that creativity can be developed, never, and in no case replaces the creative process; even if it is generated by artificial intelligence, since the AI does not act until the human gives it the precise indication and instructions to work.
Knowledge that is not shared completely loses its value.