- Index hide1 L’Oréal Mexico has a new PR in Mexico and reminds us of the INEGI estimate of the value of cosmetics production in the country.2 Another change occurred in Gray Colombia, a country that according to Nielsen has a digital advertising effectiveness rated as sometimes by 25 percent of surveyed users.3 Air France – KLM Mexico changed its manager in the country and the adjustment leads us to review the brand value of airlines in the world, according to Brand Finance.
L’Oréal Mexico has a new PR in Mexico and reminds us of the INEGI estimate of the value of cosmetics production in the country.
Another change occurred in Gray Colombia, a country that according to Nielsen has a digital advertising effectiveness rated as sometimes by 25 percent of surveyed users.
Air France – KLM Mexico changed its manager in the country and the adjustment leads us to review the brand value of airlines in the world, according to Brand Finance.
This week there have been news in the industry of marketing Y advertising with L’Oreal Mexico announcing his new PR and the influencer strategy he will be working on. Air France–KLM Mexico changed its director and announced the alliances in which it will work and advertising in Colombia has a new creative.
News: L’Oréal Mexico has a new PR
L’Oréal Mexico reported through NINCH that this is its new PR agency in the country, where a Estimate The INEGI warns that the value of the production of cosmetics and perfumes reached 47 billion pesos.
As a new NINCH client, the agency will develop PR and Influencer Marketing in the country, for L’Oréal Paris, Garnier, NYX, Maybelline and Vogue.
“From L’Oréal Mexico we made the strategic decision to centralize the Advocacy operation for the L’Oréal Paris, Maybelline, Garnier, NYX and Vogue brands in the Ninch agency. We have selected a partner that we think has a precise understanding of what an excellent execution of the Influencer Marketing operation means for our company and knows very well the technology “Traackr”, which is the tool that allows us to measure the efficiency of our actions. The goal will be to increase our reach and relevance, but also to secure our leadership in share of views, share of mentions and share of engagement”, said Pablo Sanchez Liste, Chief Digital, Marketing, Communication, Public Affairs & Sustainability Officer of L’Oreal Mexico.
Advertising: Gray Colombia changes creative
A new Executive Creative Director arrived in Colombia and Juan Cárdenas will take the place that Sebastián Benítez González once occupied, who emigrated to Canada.
As a new creative FlockCárdenas explained that there are many challenges in the advertising industry and the right talent in the right place at the right time is the key, he explained, to achieving advertising results.
Juanjo wants to make the agency the best Flock Colombia of history, and that challenge calls me. I want to bring my vision and experience, and grow by learning from the entire team,” he said after arriving in a market where Nielsen conducted a study in which the 25 percent of internet users surveyed said advertising was sometimes effective.
Marketing: Appointment in the airline sector
Air France–KLM Mexico has a new CEO and as of this month, Wouter Alder will be in front of the air mark. The arrival of Alders to the management in Mexico is not free and he follows an extensive internal career in the airline, as Commercial Director of the Group for Spain and Portugal since 2018, from Country Manager In Indonesia.
“We have a strong alliance with our two commercial partners, Delta and Aeroméxico. The main objective for the Mexican market is to continue with a positive recovery, and continue to be a benchmark in services, attention to our clients, innovation and sustainability,” he explained. Alders upon arrival in Mexico. This announcement of alliances reminds us of the value of the Delta brand, which is more than $7 billionconsolidating it as the most valuable in the sector.