Throughout the week, the agenda was largely impacted by announcements that caught the attention of the industry.
In the midst of inflation industry of marketing has been able to consolidate itself in the market.
One resource that has become tremendously valuable in marketing is understanding the consumer.
This week a series of events occurred news in marketingwhich we collect in the voice of the brands.
LinkedIn and its best places to work
“LinkedIn’s Best Companies list is key to guiding the millions of professionals looking to take the next step in their careers by finding new opportunities for growth.
“Likewise, we believe that companies in Mexico should aspire to be part of this ranking in order to attract the best talent and become one of the best places to work in this country,” explained Paulina Martínez, editor of LinkedIn Noticias México.
Among the listed companies appear in the first places 1. Cotemar, 2. Citi, 3. Amazon, 4. BBVA and 5. Nubank. Among the last places are: 23. Mercado Libre, 24. Arca Continental and 25. Macropayc.
Many Mexicans in Canada
An interesting phenomenon that has occurred in the region is the arrival of Mexicans in Canada.
“The exponential increase is due to a variety of factors: the quality of education (fourth in the world) in Canada and quality of life (first in the world) as well as the cost/benefit advantages obtained by studying at Canadian universities and that can be comparable with some educational institutions in the interior of the country”, acknowledges Bruno PerronPresident of CLASS Educationa platform that anticipated that more than 80 percent of those who emigrate to Canada to study could stay to work due to the high demand for professionals in the country.
A manual to order
The Mexican Association of Filmmakers AC (AMFI) released a Production Notes Format, with which it seeks to regulate practices in bidding and carrying out projects that concern the film industry.
“In the day-to-day analysis, it was detected that, in the bidding process, the information did not flow in a timely manner and in some cases intermittently due to different factors: the rate of production, ignorance or omission. Therefore, we decided to create a guide for the industry, thus the manual was born. And in the development of this, the Production Notes format is created, a tool that facilitates and streamlines the way in which the basic information of a tender is provided”, he explained. Luis GarciaExecutive Director of AMFI.
And finally, Hootsuite debuts AI
The arrival of AI in industries has led many of them to adopt this technology and the latest to do so is hoot suite who announced the adoption of this development for posts.
“When we asked our clients what is the biggest challenge they face as social media account managers, almost a third of them told us that the biggest difficulty was creating content.
Since our customers live and experience our product, we set about designing a tool that would make creating social content a breeze, helping customers break the monotony of content all over social media.” natalia williams, Chief Product Officer of hoot suite.
