One of the most important events in the sports world continues: the Qatar 2022 World Cup, and it continues to give a lot to talk about, from the controversies with the organizing country, the performance of the participating teams, to the surprises that the soccer players or the fans.
But without a doubt, it has also left us great lessons that we can take to our daily lives in the professional field. Have you wondered about the kind of lessons that a sport like soccer could leave us?
Undoubtedly, great personal branding lessons have been learned during the World Cup, such as:
1. Stay true to your essence
Although we did not manage to get beyond the third game, without a doubt the Mexican fans have left their personal stamp from the first moment; all with the joy, creativity and union that characterizes us, which was reflected in the occurrences shared on social networks.
For example, characteristic things of us Mexicans is to sing the “Cielito Lindo” in chorus, but also to involve the Qataris in dances such as the “Rodeo Clown” or even wear typical boots, costumes or makeup in matches.
Just like this hobby, your way of being must be reflected in your personal brand and be constant so that you generate credibility, differentiate yourself from your competition and strengthen your reputation. How do you want others to identify you without you being present?
2. Show respect and appreciation
The Japanese fans and team made themselves known at the World Cup with two very iconic actions. The first, once the match between Japan and Costa Rica was over, the Japanese fans took out garbage bags and began to clean the stadium, arguing that it is a way of showing respect for the place.
On the other hand, the coach of Japan, Hajime Moriyasu, approached the stands bowing to thank the fans who accompanied them and cheered on his team.
Expressing your gratitude to your clients or work team, and showing respect for their opinions, ideas, and way of being, will have a positive impact on your personal branding, as it will generate a stronger bond with them, they will feel closer to you, and it will improve communication. between you.
3. Be constant to achieve success
One of the teams that has surprised the most in this World Cup is the Moroccan team, who have stood out for their performance and progress throughout the matches, being the leader of their group and beating the favourite, Spain; they made it to the quarterfinals and showed how hard they’ve worked to keep moving forward.
A powerful personal brand requires constant work to strengthen it; It will always be necessary for you to define what your goals are and create a strategy to achieve it. Have you ever thought about how to get it?
Sports like soccer are always a clear example that discipline, perseverance, and effort are important for anyone, but leaving our essence in each move we make will also help improve your personal branding.