With the idea of optimizing the relationship between businesses / brands and customers, Facebook Inc announced this Friday, September 17, a series of changes that are related to the three major platforms under its control: Facebook, Instagram and WhatsApp.
Karandeep anand, vice president of commercial products of the company, said that the innovations that are being implemented seek to offer new ways for both large companies and small businesses to find and talk with their potential clients through the holding company’s applications.
The purpose, although he did not say it, is that the trident Instagram-Facebook-WhatsApp becomes a place where online purchases are made massively.
According to Anand, the new features will help Facebook, which is already a leader in digital advertising, to offer personalized shopping experiences to its users. Reuters.
Brands will now be able to add a button on their Instagram profiles to allow app users to directly send a WhatsApp message to the business with a single click.
That is to say, will directly link Instagram with WhatsApp, without having to copy and paste the number from one app to another to send a message.
WhatsApp integration is particularly important for customers in countries where the messaging app has the highest penetration, such as India, and in Latin American countries such as Brazil, Mexico, Colombia, and Argentina.
Change 2: Interaction in Facebook Business Suite
Facebook said it will advance the way brands engage through Facebook Business Suite. Specifically, the idea is that they can send emails directly through the function that allows companies to manage their presence in the applications of the social networking site.
Again: the idea is to simplify the way companies reach customers.
Change 3: Work accounts for CM
In parallel, Facebook will also begin testing the new “work accounts” to allow employees and community manager to manage business pages without having to log in with their personal accounts.
The new tools come a day after WhatsApp will begin testing a new function in Sao Pablo Brazil, to allow users to find stores and services through a directory in the same application.