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Companies like Puma, HSB or Warner are behind this construction.
The month of “Pride” begins and as part of this phenomenon we are witnessing changes in brand communication.
During this month we seek to generate greater awareness towards the LGBT+ community.
He Pride month It starts in June and with it the activations of companies that seek to publicize the initiatives that they have built around this community, which is why for this month it is worth reviewing campaigns that are the first to celebrate this year.
With this scenario, it is worth recognizing that today brands are involved with social causes as a way to better integrate their name with the consumer and thereby establish guidelines that end up being relevant to understand the communication axis of these companies.
Pride month at HSBC
As part of the beginning of the commemoration for the month of pride LGBT+, HSBS raised the rainbow flag with which this group is identified in its facilities, with which the brand establishes a very important benchmark of what this community matters to brands of great international weight and that it takes advantage of to remember the benefits it offers as zero tolerance of discrimination, as well as paid maternity and paternity leave; marriage and inclusive adoptions for community members.
“HSBC Mexico wants to be a safe space for its staff. Inclusion is a fundamental value within the global vision of the bank, and this allows us to advance in the development of initiatives that increasingly allow us to be a more human institution and closer to the society we serve”, he explained. Laura PereaDeputy General Director of Human Resources for Mexico and Latin America at HSBC.
with pride, always
Warner Bros. Discovery activated a special campaign on the occasion of the commemoration of pride month and for this purpose it curated a selection of content such as series, films, documentaries and special content related to recognizing LGBT+ talent.
“The special collections of Warner Bros. Discovery’s PROUD, ALWAYS campaign span the full spectrum of diversity in gender identity and expression and sexual orientation, with unique and authentic stories, represented in a wide variety of formats both fictional and as non-fiction, among which films, series, documentaries, docuseries, reality shows and many others stand out”, explained the platform about the content it will show.
“We are everywhere”
“We are everywhere” is Puma’s deep campaign with which this brand joins Pride month and bases its creative delivery on a long history of this community that has lived through historical episodes that have left an impact on an entire community and therefore have left very clear guidelines on how to be empathetic with a segment whose anecdotes number in the hundreds of thousands. These stories are recognized and as part of the Puma campaign, the brand launched hoodies, shorts, bucket hats and tees, all gender-less and with prices ranging from 749 to 2,499 pesos.
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