Netflix, the leading video streaming platform, continues with its plan to charge users an extra amount for sharing their account, a fact that, at first, caused a stir and various criticisms.
Increasingly, the various platforms of streaming They are adapting to the demands of a market that is growing day by day, in addition to being renewed and innovated, since, to a large extent, the users themselves request it.
It is currently known that Netflix is the leading platform with its more than 230 million subscribers globally. According to his most recent report, between October 2022 and January of this year, a period that corresponds to its fourth annual quarter, the leader of the streaming added 7.7 million subscribers, increasing its total subscriber base to 231 million.
Most likely, much of this growth is due to the launch of truly successful products, such as the fourth season of ‘Stranger Things’The Jeffrey Dahmer Killer Series, ‘Wednesday’among others.
In this sense, we are talking about the fact that 2023, compared to 2022, started well for the Los Gatos, California company; however, this seems to be a pivotal year for the platform thanks to one of his most controversial decisions.
In 2022, Netflix announced that it would begin to charge an extra amount to those users who, outside their home, decided to share their account with other people, a measure that this week began to be implemented in Spain.
And it is that, to tell the truth, the company classifies as “illegal” the fact that accounts are compared between users. Even in the terms of service, the claim asserts that all content accessed is for personal use, no comercialwhich is why, then, “it should not be shared with people who are not members of your household.”
Although it is true that, upon finding out, the community’s reaction was resounding in rejecting said decision, reality dictates that, it seems, little by little this measure is being accepted.
a recent survey conducted by Morning Consult points out that the 11 percent of streaming subscribers who share their password with someone else would definitely be willing to pay an extra fee to legally share their account.
The percentage is low, especially if we compare it with those who answered “Definitely not” (23 percent) or “Probably not” (32 percent), results that are shown in the graph deposited above; However, it is noteworthy that there are a number of subscribers willing to pay a higher subscription to be able to share their password, since at the beginning there was a resounding rejection.
